Email Marketing Tips
Are you building an email list or interested in building a responsive email list? If yes, then this one’s for you.
First off, here’s a bit about my background.
I have a six-figure opt-in email list that I’ve built from various niche markets. So every subscriber opted-in; they gave me permission to send relevant information to their email inbox.
I’ve sent thousands of email messages with open rate tracking enabled. This has allowed me to comparatively review which email messages get opened and which emails don’t get opened.
Now remember, if you send your email list crappy spammy content then they’re not going to be opening your messages for long anyway…. and rightfully so.
Don’t do that.
However, if you have a track record of delivering valuable relevant content to your subscribers then these techniques will be beneficial.
Alrighty, so here’s a handful of my time-tested proven email subject title tactics that you can use right now to “get opened” more often.
Email Subject Title Tactics:
1. Punctuation (Mark The Spot)
Punctuation marks: quotations, brackets, hyphens, parenthesis, etc…
What’s so clever about all that?
Well, you can have a headline AND a call to action all in the same email subject title. You can have a ying and a yang. Plus your email message will be outstanding in a crowded inbox and much more likely to catch the reader’s eye first.
Here are some examples:
- “This is weird!”
- Six Pack Abs (No Crunches or Sit Ups)
- Solar Hybrid Supercar [PIC INSIDE]
2. The Promise of Visual Value: “Video”, “Picture”, “Clip”, etc…
I’ve found that most people just love opening emails with some sort of visual element in the subject title….period. This works across the board, no matter what your product or niche may be.
Go to Digg.com or Youtube.com to find popular niche related subject tiles that have “Video” or “Picture” in the title. You’ll find tons of great eye-catching ideas for any niche market.
Of course, it’s important to follow-through and deliver a video or picture that’s relevant to your subscriber’s interest. Make sure it’s something that they’ll find informative or enjoyable, preferably both.
Here are some examples of how to use visual elements in your email subject titles:
- Video Message w/ Kenny Powers
- JEDI YOGA (VIDEO CLIP)
- O_O (Seminar Pics)
3. Use Market Buzz Words To Spark Interest
Go to Google Insights or Google Alerts to find market buzz words that are targeted to your niche. These buzz words will spark your subscribers interest and propel them to open the email.
Be the first to tell them breaking news related to their market.
Here are some examples of using market buzz words in your email subject titles:
- YouTube in trouble?
- iPad (New Dieting App)
- Jeff Bridges’ guitar lesson
4. Cliffhangers – The Force Of Curiosity
Curiosity has opened a zillion and one emails. Use cliff hangers in your subject title to spark the interest of those scanning through their inbox.
Here are some universal examples:
- You know this guy?
- Never will happen again. EVER.
- LOOK (this is a good one)
……………………………………………………………………………………………………………….
OK, that’s all for now, but I promise to share more with you very soon!
There are ways to increase your email open rates that have nothing at all to do with subject titles. Keep an eye on this section for more on that topic.
Stay tuned,
P.S.- Use this information for the purposes of legitimate online marketing. Make the Internet a better place for everyone. In other words… be cool.
35 comments
Matthew C. Kriner - May 6, 2010
The best thing to do if you want to build an opt-in email list is to add a email sign up form to every page. Most people don’t like giving out a lot of information so ask for as little as possible like name and email address. There are many services out there that will keep track of your list and allow you to send out mass emails for a reasonable rate. These services also allow you to view statistics on how many people actually read your newsletters.
seo - May 8, 2010
I am definitely bookmarking this page and sharing it with my friends. Well done!!!
honest product reviews - May 9, 2010
I really liked your blog! It helped me alot…
Juan Leatherman - May 10, 2010
I’ve just subscribed to your RSS feed. I love your content.
Jan Ming - May 10, 2010
Very nice post I enjoy your website keep up the good articles.
Judith Krohn - May 12, 2010
ThanksHi, very useful info, I love how easy it is to surf, I will keep visiting for more.Thank you.
Patricia Bartlette - May 12, 2010
lol funny I was just thinking the same thing
Marna Weirick - May 13, 2010
Aloha, I like your site! I will be back again.
honest product reviews - May 13, 2010
Very nice information.
honest product reviews - May 14, 2010
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work Look forward to reading more from you in the future.
Hermine Skibo - May 14, 2010
I tried to subscribe to your rss feed, but had a problem adding it to google reader. Could you please check this out.
Jerome Frizzle - May 14, 2010
Hey, i would like to thank this blog, this, nice working blog. I will probably make a link from my blog.
mass email marketing - May 17, 2010
Excellent, I was looking for something along the lines of this. What would you say would be the most effective way of marketing online (apart from) emailing, because that’s a given.
email marketing - May 20, 2010
reminds me a bit of a Hudson River School piece..the colors and reflection so soft and warm. Lovely.
Jeffry Nawwar - May 21, 2010
Good blog with some useful information. I will be back.
Deane Polucha - May 22, 2010
do you think this is a real problem
viral - May 23, 2010
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Sekisui House - May 23, 2010
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SS France - May 23, 2010
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Denise Goldwyn - May 24, 2010
To market in terms of quality rather than price, and in order to differentiate accordingly, you need to follow the standard format of the 4 P’s marketing plan. That is, Price, Product, Place and Promotion – obviously you know the main attributes of the product, and the price, but for ‘place’ you should think about the type of people who are willing to pay over 4x price of competing product – whereas the cheap option may be sold where emphasis is on cost, your product will be suited to places/distributors where the customers will be willing to pay for quality. Thank you for this article! I’ve just found a surely good web 2.0 source about seo Try it!
miracle traffic bot review - May 29, 2010
Can you provide more information on this? take care
Harvey - May 29, 2010
which mailing services do you use? mailChimp? campaign monitor? having a hard time choosing the best service.
affiliate marketing - June 2, 2010
I just cant stop reading this. Its so cool, so full of information that I just didnt know. Im glad to see that people are actually writing about this issue in such a smart way, showing us all different sides to it. Youre a great blogger. Please keep it up. I cant wait to read whats next.
CPALead Profit - June 4, 2010
Sweet! Keep it up! I run several profint sites. Try CPALead yet?
Smart Bob - June 5, 2010
Thanks for the post but I don’t agree with all you said. I’m not the best person to judge though as I’m not really an expert in the field LOL
That being said if you could help me be a better blogger I would really appreciate. Any tips for someone just starting out? (Thanks in advance)
admin - June 5, 2010
I prefer Aweber or iContact.
-Anthony DeLoach
Rosario Emling - June 5, 2010
How would you determin which of these is suitable for lead generation, email marketing or telemarketing?
Magnetic Energy - June 5, 2010
Great post, I couldn’t agree more with you. This is a cool site with good content. I’ll definitely be back…Thanks
Magnet Motor - June 5, 2010
I really like this website, the design and the good information. Just thought I would let you know. Thank You for a great overall website.
Luigi Fulk - June 6, 2010
Enjoyable read, many thnaks!
Darin Thanasouk - June 7, 2010
it’s pretty cool to find a blog done by someone with not dissimilar views to mine. how do?
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Cleveland Ludovici - September 2, 2010
Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
ionic breeze air purifiers - September 2, 2010
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